Email Campaigns and Content Creation

Strategic Email Marketing

Subscriber Growth: Implemented targeted bi-annual email marketing campaigns, resulting in a 28% increase in subscribers.
Engagement Boost: Drove significant website traffic through strategic email content, making event pages the most viewed sections of the site.
Content Strategy: Developed and executed a monthly newsletter featuring:
- Event updates
- Faculty promotions
- Grant funding announcements
- Recent publications
Audience Satisfaction: Received positive feedback from center members on newsletter content and frequency.

Goal: Increase visibility and applicants for the center's pilot project program.
Approach: Developed targeted content for email campaigns and blog posts, highlighting program benefits and past successes.
Outcome: Contributed to a 50% increase in program applicants through strategic marketing efforts.

Content Development: Crafted engaging blog posts highlighting center activities, research findings, and faculty achievements.
SEO Optimization: Improved search engine performance through strategic keyword use and content structuring.
Faculty Showcase: Conducted and wrote up interviews with faculty members, spotlighting their work and the center's impact.
Success Stories: Created narrative pieces showcasing career progression within the center, from junior faculty to leadership roles.