Website Management and Design
Background
I had no experience in web design or WordPress, but I quickly became a website manager for the institute. The marketing team recognized my potential and entrusted me with managing the website after being impressed by my creative Notion pages and newsletter designs. I became the first non-communications team member to gain direct access to the site, signaling a significant shift in the institute's digital approach.
Role and Responsibilities
In this unique role, I connected research efforts with public engagement, transforming how the center showcases its work and interacts with its audience. I enjoyed the freedom to update and create posts, crafting a lively web presence that truly reflects the center's mission. By using the website to share our success stories, I boosted our visibility and engagement while establishing a system to keep members and audiences informed about ongoing projects, events, and achievements, creating a more connected community.
Strategy Implementation
Institute for Climate Change, Environmental Health, and Exposomics
Impact and Outcomes
Quantitative Achievements
Traffic Boost: Achieved a 44% increase in website views in 2023.
Engagement Growth: Improved user engagement, including increased time on site and pages viewed per session.
Qualitative Improvements
Enhanced Visibility: Made our research outcomes more accessible to stakeholders and the public.
Community Building: Strengthened connections between the center, its members, and the broader scientific community with timely, relevant content.
Collaboration: Fostered better communication between research teams and the community engagement team, facilitating more effective dissemination of scientific findings and institute progress.
Key Initiatives
Comprehensive Redesign: Led a user-friendly website redesign, focusing on better navigation and visual appeal.
Content Strategy Development: Created and implemented a content plan that aligns with the center's goals and audience needs.
SEO Optimization: Developed and executed a targeted SEO strategy by incorporating relevant keywords such as “funding opportunities” and “environmental health research,” optimizing site content, and enhancing internal linking to improve search visibility and user engagement. Implemented mobile optimization and structured data to boost search rankings and attract more visitors to our center’s resources and events.
Interactive Elements: Developed and implemented features such as recorded sessions from our information events, clickable infographics, dynamic content filtering, and a responsive contact form, which increased user engagement and provided valuable resources to our visitors.
Skills Developed and Demonstrated
WordPress Content Management
Basic Web Design Principles
SEO and Analytics
Content Strategy and Creation
User Experience (UX) Optimization
Digital Storytelling
Project Management
Cross-functional Collaboration
This experience not only transformed the center's digital presence but also showcased my ability to adapt and learn quickly while driving significant improvements beyond my initial expertise. It’s a testament to my potential to take on challenging responsibilities and deliver meaningful results.